- +40%
Online orders growth
Looking to grow their local presence and drive more online orders, Roots Cafe & Bistro partnered with Growth Gospel. We crafted a full-funnel digital strategy combining SEO, local search optimization, and paid campaigns, resulting in a major uplift in visibility and revenue.
About Roots
Roots Cafe & Bistro is a neighborhood cafe focused on fresh, locally sourced dishes, specialty coffee, and a warm, community-centered atmosphere. With locations in the heart of the city, Roots serves breakfast, brunch, and dinner to a loyal customer base of students, professionals, and families.
Despite strong word‑of‑mouth, Roots wanted to grow beyond walk‑ins and build a scalable online presence. They knew that to compete with larger chains and food delivery platforms, they needed to improve how customers discovered and ordered from them online.
The challenge
Roots Cafe & Bistro understood that their website and online profiles weren’t working hard enough for them. Their main challenges included:
- Low visibility on Google for key local search terms
- Limited online orders and reservations through their website.
- Inconsistent branding and messaging across social media and delivery platforms.
Roots reached out to Growth Gospel looking for a partner who could help them:
- Increase local search visibility.
- Drive more online orders and bookings.
- Build a consistent, professional online presence that reflected their in‑store experience.
After an in‑depth audit of their website, local listings, and analytics, our team developed a tailored strategy combining SEO, local SEO, paid search, and paid social.
Services Used:
STRENGTH IN NUMBERS
Business impact
Since partnering with Numerique, Roots Cafe & Bistro has seen substantial growth in both online visibility and customer engagement. By optimizing their website for local search, refining their paid campaigns, and improving on‑site user experience, Roots turned casual browsers into loyal customers. Key results include:
Organic transactions increased
Organic conversion rate improved
Increase new users from organic traffic
